Corruption

Corruption(in Armenia and other countries)

Corruption is the abuse of public power for private gain. One of the ways of corruption is bribing. Bribing means giving gifts to some special poeple. Actually when you give a gift as a bribe you don't care about that person, you care about yourself, expecting something special from that person, and of course it is illegal.

There have been caught a lot of cases of different ways of corruption in our country. Now it is widespread in Armenia. It has become a problem for our country's development. I think there is more corruption in Armenina than in other countries. The most common way is bribing. But there is also another common way of corruption, when jobs are given to friends, family members or other relatives. This may really cause a lot of harm to the country, becauese businessmen prefer giving jobs to their acquaintances or relatives, even if they are not qualified. If they don't know the right way to work, it can be useless for the country and government, but rather useful for the ones who gave them the job.

This is a really common problem, not only in Armenia, but all over the world. And such cases happen frequently. The reasons are getting favour, money, something special from a special person(in cases of a bribing) etc. And of course the consequences are awful, e.g. it is illegal so the person will be arrested, careers will be ruined,,,and so on.
For example if i could help my friends or relatives to get a job, i will only do in case if they really can manage to do the job right. And i will do that , of course, in a fair way so it won't do harm neither to the government, nor to my career.

Advertisment in business

In my opinion advertisment is a good way to earn money, and i consider it useful for the growth of the business, because if there is no advertisment for the product, not a lot of people can know about it. We should get interested in product, to be motivated to go and buy it.

Advertisments should be short(in order not to waste person's time and give odd information, and to be easily remembered), attention-grabbing, creative(and of course not boring), with an eye-catching image and a catchy slogan. To cut a short story long, advertisers need to follow AIDA's formula, in which, A is attention, I is interest, D is desire, A is action. It also must be affective and persuative. Most advertisers prefer making a lot of adverts of toys, junk food, and some childish stuff, to get children's attention. In some countries advertisments like that are not allowed. 

Advanteges of using advertisments are: first of all people all over the world can know about your product, as Mark Twain said, a right kind of advert can make a little thing larger, it can be unusual and exciting for people from other countries, if costumers see the advert a couple of  times they can remember it and be slowly influenced. One of the disadvantages of using adverts, is costing a lot of money. It can be very expensive, especially if advertisers use it on TV.They also have to pay a lot of experts to make an interesting advert for their product. On TV it should be shown nearly five times for a person to remember it. Also advertisments have an influence on people and force them to desire and buy a product, and maybe they don't like it and don't buy it next time, so it is not so productive. Some advertisments can create a misleading impression of their product. Often in advers products are more attractive then they really are.

So here is a conclusion , that disadvantages are much more then advantages.

In my view advertising in Armenia right now is something in middle. A few years ago it was really poor. I don't think it is rather developed now, but not also awful. A huge disadvantage of advertising in Armenia(i am pretty sure not only in Armenia) is that adverts are too long and sometimes boring.

Another way of advertising is sending messeges on random phones. When i get them i don't often read them, but even when i do, it doesn't change anything and i am not getting interested in the product. Maybe i will tell my family members or friends if they are. As i have already said i don't often read them, so i find them boring. 

I am more interested in internet advertising, because i can find them easily. However, to say the truth, i don't get attracted to adverts easily, because the products i need and interested in , can be found in other ways too.